What Social media monitoring do?
Social media monitoring involves the tracking of online brand mentions and the subsequent responding of them. Monitoring keeps your brand on top of messages before they might become viral for the wrong reasons. They also help you maintain a positive brand image among consumers and identify potential influencers
Why is media monitoring important?
Media monitoring builds better marketing strategies
When you are able to see in real time how your target audience, and potential customers, are reacting to your posts and press releases, it enables you to emphasise successful messaging, and also to amend and redirect those not hitting the mark.
What is a media monitoring report?
Media monitoring helps you understand the digital world around your brand by analysing online news sources and coverage, social media, print, broadcasts and podcasts.